Understanding customer experience throughout the customer journey
Year of publication: |
November 2016
|
---|---|
Authors: | Lemon, Katherine N. ; Verhoef, Peter C. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 6, p. 69-96
|
Subject: | customer experience | customer journey | marketing strategy | customer experience management | touch points | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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