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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
1,195
Holiday behaviour
238
Urlaubsverhalten
238
Advertising effects
192
Werbewirkung
192
Brand image
188
Markenimage
188
Brand management
173
Markenführung
173
Beziehungsmarketing
166
Relationship marketing
166
Tourism
165
Tourismus
164
Customer satisfaction
161
Kundenzufriedenheit
161
Internet marketing
134
Online-Marketing
134
Advertising
121
Emotion
119
Werbung
118
Social Web
114
Viral marketing
112
Virales Marketing
112
Dienstleistungsqualität
105
Service quality
105
Tourism marketing
101
Tourismusmarketing
101
Hotel industry
89
Hotellerie
89
Brand
78
Markenartikel
78
Experiment
70
Tourism industry
68
Tourismuswirtschaft
68
Perception
59
Personality psychology
59
Persönlichkeitspsychologie
59
Wahrnehmung
58
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789
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31
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1,193
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2
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1,192
Aufsatz in Zeitschrift
1,192
Conference paper
8
Konferenzbeitrag
8
Case study
3
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3
Fallstudie
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Sammelwerk
3
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English
1,195
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Han, Heesup
39
Hwang, Jinsoo
13
Hyun, Sunghyup Sean
12
Law, Chun Hung Roberts
12
Gursoy, Dogan
9
Wong, IpKin Anthony
9
Kim, Jinkyung Jenny
8
Hsu, Cathy H. C.
7
Kim, Insin
7
Kim, Jungkeun
7
Lee, Choong-Ki
7
Park, Sangwon
7
Qu, Hailin
7
Su, LuJun
7
Taheri, Babak
7
Yu, Jongsik
7
Kim, Seongseop
6
Kim, Wansoo
6
Koo, Chulmo
6
Lee, Jin-soo
6
Muehling, Darrel D.
6
Chua, Bee-Lia
5
Fu, Xiaoxiao
5
Hung, Kam
5
Kozak, Metin
5
Lehto, Xinran Y.
5
So, Kevin Kam Fung
5
Sparks, Beverley
5
Um, Nam-Hyun
5
Back, Ki-Joon
4
Choi, Choongbeom
4
Chung, Namho
4
Heo, Cindy Yoonjoung
4
Huang, Songshan
4
Kim, Soojung
4
Law, Rob
4
Li, Hengyun
4
Li, Mimi
4
Lv, Xingyang
4
Nicolau, Juan L.
4
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Journal of marketing communications
Journal of travel and tourism marketing
Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,195
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
4
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
5
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
6
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
7
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
8
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
9
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
10
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
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