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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Social Web"
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Consumer behaviour
Social Web
Konsumentenverhalten
580
Internet marketing
69
Online-Marketing
69
Brand management
64
Markenführung
64
Theorie
62
Theory
62
Social web
51
Beziehungsmarketing
49
Relationship marketing
49
Advertising effects
46
Preismanagement
46
Pricing strategy
46
Werbewirkung
46
Brand image
45
Markenimage
45
Advertising
42
USA
42
United States
42
Werbung
42
Brand
41
Markenartikel
40
Online retailing
36
Online-Handel
36
Viral marketing
35
Virales Marketing
35
Großbritannien
33
Marketing management
33
Marketingmanagement
33
United Kingdom
33
Experiment
32
Market research
29
Marktforschung
29
Game theory
26
Spieltheorie
26
Einzelhandel
25
Retail trade
25
E-commerce
21
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574
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6
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580
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580
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7
Conference paper
7
Konferenzbeitrag
7
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7
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4
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4
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2
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2
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English
580
Author
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Piacentini, Maria
7
Sun, Baohong
7
Braun, Michael
6
Hogg, Margaret K.
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Belk, Russell W.
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Michaelidou, Nina
5
Salisbury, Linda Court
5
Veer, Ekant
5
Allenby, Greg M.
4
Arora, Neeraj
4
Carlson, Jamie
4
Desai, Preyas S.
4
Fader, Peter
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Narayan, Vishal
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Dennis, Charles
3
Devlin, James F.
3
Donkers, Bas
3
Dukes, Anthony
3
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Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
286
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
580
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21
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
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22
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
23
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
24
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
25
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
26
Search duration
Ursu, Raluca M.
;
Wang, Qingliang
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 849-871
Persistent link: https://www.econbiz.de/10012305111
Saved in:
27
Markdowns in seasonal conspicuous goods
Arifoğlu, Kenan
;
Deo, Sarang
;
Iravani, Seyed M. R.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 1016-1029
Persistent link: https://www.econbiz.de/10012305122
Saved in:
28
Identification and estimation of forward-looking behavior : the case of consumer stockpiling
Ching, Andrew
;
Osborne, Matthew
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 707-726
Persistent link: https://www.econbiz.de/10012294600
Saved in:
29
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
30
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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