//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Experiment"
~subject:"Präferenztheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Experiment
Präferenztheorie
Konsumentenverhalten
1,255
Brand management
372
Markenführung
372
Brand image
297
Markenimage
297
Brand
256
Markenartikel
253
Beziehungsmarketing
201
Relationship marketing
201
Internet marketing
120
Online-Marketing
120
Advertising effects
115
Werbewirkung
115
Theorie
97
Theory
97
Social Web
96
Social web
96
Market research
91
Marktforschung
91
Emotion
79
USA
78
United States
78
Preismanagement
72
Pricing strategy
72
Viral marketing
71
Virales Marketing
71
Advertising
68
Werbung
68
Marketing management
66
Marketingmanagement
66
Einzelhandel
61
Retail trade
61
Online retailing
60
Online-Handel
60
Luxury goods
57
Luxusgüter
57
Customer satisfaction
50
Kundenzufriedenheit
50
more ...
less ...
Online availability
All
Undetermined
557
Free
42
Type of publication
All
Article
1,249
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
1,255
Aufsatz in Zeitschrift
1,255
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Conference paper
3
Fallstudie
3
Festschrift
3
Konferenzbeitrag
3
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,255
Author
All
Kumar, V.
16
Dhar, Ravi
12
Grewal, Dhruv
11
Hauser, John R.
11
Chintagunta, Pradeep K.
10
Bagozzi, Richard P.
8
Bronnenberg, Bart J.
8
Dahl, Darren W.
8
Braun, Michael
7
Chen, Yuxin
7
Feinberg, Fred M.
7
Gijsbrechts, Els
7
Hagtvedt, Henrik
7
Heerde, Harald J. van
7
Inman, J. Jeffrey
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Meyer, Robert J.
7
Salisbury, Linda Court
7
Sun, Baohong
7
Bijmolt, Tammo H. A.
6
Brasel, S. Adam
6
Chan, Tat
6
Che, Hai
6
Dellaert, Benedict G. C.
6
Donkers, Bas
6
Grappi, Silvia
6
Hamilton, Rebecca W.
6
Häubl, Gerald
6
Liberali, Guilherme
6
Tucker, Catherine
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Zauberman, Gal
6
Amir, On
5
Aribarg, Anocha
5
Arora, Neeraj
5
Bradlow, Eric T.
5
Danaher, Peter J.
5
Fader, Peter
5
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing intelligence & planning
276
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
more ...
less ...
Source
All
ECONIS (ZBW)
1,255
Showing
1
-
10
of
1,255
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
6
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
7
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
Saved in:
8
Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
Saved in:
9
Product recall effectiveness and consumers' participation in corrective actions
Raithel, Sascha
;
Hock, Stefan J.
;
Mafael, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 716-735
Persistent link: https://www.econbiz.de/10015047932
Saved in:
10
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->