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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Experiment"
~subject:"Präferenztheorie"
~type:"book"
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Consumer behaviour
Experiment
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Konsumentenverhalten
6
Brand
5
Markenartikel
5
Brand management
4
Markenführung
4
Asia
1
Asien
1
Beziehungsmarketing
1
Brand loyalty
1
Cognition
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Consumer goods industry
1
Credit card
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Debt management
1
Decision under uncertainty
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Entscheidung unter Unsicherheit
1
Financing
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Finanzierung
1
Gesundheitsreform
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Investor Relations
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Investor relations
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Kognition
1
Konsumgüterindustrie
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Kreditkarte
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Apéria, Tony
1
Fetscherin, Marc
1
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1
Lim, Ming
1
Okonkwo, Uché
1
Roper, Stuart
1
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Global Brand Conference <11., 2016, Bradford>
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
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515
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431
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380
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82
IZA Discussion Paper
80
Europäische Hochschulschriften / 5
79
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64
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56
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56
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50
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45
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45
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43
Legends in consumer behavior
42
Discussion paper / Center for Economic Research, Tilburg University
40
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39
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38
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36
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34
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34
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34
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33
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32
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ECONIS (ZBW)
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Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
2
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
3
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
4
Special interdisciplinary issue 2011: Concumer financial decision making
2011
Persistent link: https://www.econbiz.de/10009388734
Saved in:
5
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
6
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745623
Saved in:
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