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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Retail trade"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Retail trade
Service quality
Konsumentenverhalten
584
Brand management
90
Markenführung
90
Brand image
81
Markenimage
81
Beziehungsmarketing
69
Relationship marketing
69
Market research
68
Marktforschung
68
Advertising effects
61
Werbewirkung
61
Internet marketing
48
Online-Marketing
47
Experiment
45
Brand
42
Markenartikel
42
Emotion
39
Präferenztheorie
37
Social Web
37
Social web
37
Theory of preferences
37
Einzelhandel
32
Theorie
32
Theory
32
Advertising
29
Werbung
28
Online retailing
26
Online-Handel
26
Viral marketing
26
Virales Marketing
26
Perception
25
Wahrnehmung
25
Marketing management
24
Marketingmanagement
24
Cognition
23
Customer satisfaction
23
Kognition
23
Kundenzufriedenheit
23
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233
Free
1
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Article
580
Book / Working Paper
4
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Article in journal
584
Aufsatz in Zeitschrift
584
Collection of articles of several authors
4
Sammelwerk
4
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
584
Author
All
Dhar, Ravi
11
Phau, Ian
8
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Arli, Denni
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Sharma, Piyush
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bang, Nguyen
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Che, Hai
3
Cheah, Isaac
3
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Published in...
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Journal of marketing research : JMR
Marketing intelligence & planning
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
257
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
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1
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela C.
;
Oduro, Stephen
;
Umar, Rana Muhammad
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
7
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
8
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
9
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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