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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Ahern, Lee"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
Konsumentenverhalten
5
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Advertising
2
Advertising effects
2
Brand
2
Emotion
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Cognition
1
Computerspiel
1
Customer satisfaction
1
Designation of origin
1
Elderly people
1
Gender
1
Geschlecht
1
Herkunftsbezeichnung
1
Kognition
1
Kundenzufriedenheit
1
LC4MP
1
Marketing management
1
Marketingmanagement
1
Online retailing
1
Online-Handel
1
Product Placement
1
Product placement
1
Social Web
1
Social web
1
TV advertising
1
Target group
1
Video game
1
Viral marketing
1
Virales Marketing
1
Virtual Direct Experience (VDE)
1
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5
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5
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English
5
Author
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Ahern, Lee
Laroche, Michel
Loureiro, Sandra Maria Correia
Phau, Ian
6
Chung, Hwiman
4
Ahn, Euijin
3
Arli, Denni
3
Lee, Sang Yeal
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
2
McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
2
Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
2
Santini, Fernando de Oliveira
2
Schmierbach, Mike
2
Spralls, Samuel A.
2
Srivastava, R. K.
2
Thrassou, Alkis
2
Agrawal, Deepak
1
Agrawal, Rajat
1
Ahmed, Zafar U.
1
Akturan, Ulun
1
Amyx, Douglas Alan
1
An, Soontae
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
30
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
Journal of Consumer Marketing
5
International journal of hospitality management
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
International marketing review
2
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
European Journal of Marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International Marketing Review
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
5
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1
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5
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5
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1
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
2
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
3
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
4
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
5
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
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