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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Dodoo, Naa Amponsah"
~person:"Loureiro, Sandra Maria Correia"
~person:"Sheth, Jagdish N."
~person:"Stavins, Joanna"
~person:"Usman, Osly"
~subject:"Kundenzufriedenheit"
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Consumer behaviour
Kundenzufriedenheit
Konsumentenverhalten
5
Advertising effects
3
Emotion
3
Werbewirkung
3
Advertising
2
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
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Online-Marketing
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Dodoo, Naa Amponsah
Loureiro, Sandra Maria Correia
Sheth, Jagdish N.
Stavins, Joanna
Usman, Osly
Phau, Ian
6
Chung, Hwiman
4
Ahn, Euijin
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Arli, Denni
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Journal of promotion management : JPM
Legends in consumer behavior
42
Working papers / Federal Reserve Bank of Boston
15
Legends in marketing
11
FRB of Boston Working Paper
9
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
8
Research Data Reports Paper
7
Journal of business research : JBR
5
FRB of Boston Public Policy Discussion Paper
4
International journal of hospitality management
4
Journal of payments strategy & systems
4
Public policy discussion papers
4
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
The journal of product & brand management
3
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Journal of banking & finance
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
New England economic review
2
Psychology & marketing
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Contemporary economic policy : a journal of Western Economic Association International
1
E-business : state of the art of ICT based challenges and solutions
1
EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
1
Emerald Points
1
Emerald Points Ser.
1
EuroMed journal of business
1
European journal of marketing
1
Federal Reserve Bank of Boston Research Data Reports
1
Federal Reserve Bank of Boston Research Paper Series Current Policy Perspectives Paper
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ECONIS (ZBW)
5
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1
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
2
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
3
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
4
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
5
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
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