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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Han, Heesup"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Relationship marketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Relationship marketing
United States
Konsumentenverhalten
7
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Social Web
3
Social web
3
Internet marketing
2
Online-Marketing
2
Sales promotion
2
Verkaufsförderung
2
Advertising
1
Advertising effects
1
Brand authenticity
1
Brand image
1
Brand loyalty
1
Creativity
1
Customer integration
1
Fashion
1
Fashion brands
1
Football
1
Fußball
1
Innovation adoption
1
Innovationsakzeptanz
1
Instagram
1
Kreativität
1
Kundenintegration
1
Markenimage
1
Markentreue
1
Mode
1
Nostalgia
1
Professional sports
1
Profisport
1
Social network
1
Soziales Netzwerk
1
Viral marketing
1
Virales Marketing
1
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7
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7
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7
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
7
Author
All
Han, Heesup
Loureiro, Sandra Maria Correia
Yang, Jing
5
Bang Nguyen Viet
3
Estelami, Hooman
3
Arora, Nilesh
2
Bae, Mikyeung
2
Bilro, Ricardo Godinho
2
Cheong, Hyuk Jun
2
Durif, Fabien
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Ladeira, Wagner Junior
2
Langaro, Daniela
2
Manyiwa, Simon
2
Mohammed-Baksh, Sufyan
2
Mundel, Juan
2
Pandey, Neeraj
2
Prashar, Sanjeev
2
Rana, Sudhir
2
Santini, Fernando de Oliveira
2
Shen, Fuyuan
2
Sierra, Jeremy J.
2
Stewart, Kristin
2
Um, Nam-Hyun
2
Wei, Lewen
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Anić, Ivan-Damir
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arroyo, Amaranta
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
International journal of hospitality management
38
Journal of travel and tourism marketing
34
International journal of contemporary hospitality management
13
Journal of retailing and consumer services
11
Journal of hospitality marketing & management
8
Tourism management : research, policies, practice
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of vacation marketing
4
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Tourism and hospitality research : the surrey quarterly review
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Psychology & marketing
2
The journal of product & brand management
2
The service industries journal
2
Tourism management perspectives : TMP
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
European business review
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of physical distribution and logistics management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of Contemporary Issues in Business and Government
1
Journal of air transport management
1
Journal of communication management
1
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ECONIS (ZBW)
7
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1
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7
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7
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1
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
2
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
3
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
4
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
7
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
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