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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dwivedi, Abhishek"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Markenartikel
3
Australia
2
Australien
2
Beziehungsmarketing
2
Credibility
2
Glaubwürdigkeit
2
Relationship marketing
2
Absorption
1
Advertising effects
1
Brand credibility
1
Brand experience
1
Brand extension
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer brand engagement
1
Dedication
1
Department store
1
Experiential marketing
1
Food retailing
1
Lebensmitteleinzelhandel
1
Loyalty
1
Markentransfer
1
Measurement
1
Messung
1
Partial least squares
1
Partielle kleinste Quadrate
1
Perceived uniqueness
1
Product management
1
Produktmanagement
1
Vigor
1
Warenhaus
1
Werbewirkung
1
Willingness to pay
1
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English
6
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Dwivedi, Abhishek
Han, Heesup
36
Prentice, Catherine
19
Park, Jungkun
18
Septianto, Felix
17
Dhir, Amandeep
14
Thaichon, Park
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Hwang, Jinsoo
11
Klaus, Philipp
11
Pantano, Eleonora
11
Dwivedi, Yogesh Kumar
10
Hyun, Sunghyup Sean
10
Kaur, Puneet
10
Ladhari, Riadh
10
Law, Chun Hung Roberts
10
Loureiro, Sandra Maria Correia
10
Mortimer, Gary
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Borges, Adilson
9
Kim, Jinkyung Jenny
9
Sands, Sean
9
Souiden, Nizar
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Khan, Imran
8
Louis, Didier
8
Phau, Ian
8
Quach, Sara
8
Baumann, Chris
7
Bogomolova, Svetlana
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
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Journal of retailing and consumer services
Journal of travel and tourism marketing
The journal of brand management : an international journal
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
The journal of product & brand management
2
Services marketing quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
6
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1
Brand experience and consumers' willingness-to-pay (WTP) a price premium : mediating role of brand credibility and perceived uniqueness
Dwivedi, Abhishek
;
Nayeem, Tahmid
;
Murshed, Feisal
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011904333
Saved in:
2
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
3
A higher-order model of consumer brand engagement and its impact on loyalty intentions
Dwivedi, Abhishek
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
Saved in:
4
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
5
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
6
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek
;
Merrilees, Bill
;
Miller, Dale E.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
Saved in:
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