Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Year of publication: |
2012
|
---|---|
Authors: | Dwivedi, Abhishek ; Merrilees, Bill ; Miller, Dale E. ; Herington, Carmel |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 5, p. 526-536
|
Subject: | Produktmanagement | Product management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Warenhaus | Department store | Australien | Australia |
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