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subject:"Consumer behaviour"
~isPartOf:"Journal of transnational management : the official journal of the International Management Development Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~person:"Zarantonello, Lia"
~subject:"Luxury products"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Luxury products
Konsumentenverhalten
7
Brand management
5
Markenführung
5
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Advertising effects
2
Beziehungsmarketing
2
Emotion
2
Relationship marketing
2
Werbewirkung
2
Brand activism
1
Brand hate
1
Brand love
1
Brand perception
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer emotions
1
Consumer engagement on social media
1
Consumer-brand relationship
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Ethics
1
Ethik
1
Event marketing
1
Event-Marketing
1
Gender
1
Geschlecht
1
Herkunftsbezeichnung
1
Internet marketing
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Mexico
1
Mexiko
1
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Article
7
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7
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7
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English
7
Author
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Felix, Reto
Zarantonello, Lia
Vrontis, Demetris
6
Johnson, Lester W.
5
Ahmed, Zafar U.
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Nobre, Helena
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Aldousari, Abdullah A.
2
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
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Published in...
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Journal of transnational management : the official journal of the International Management Development Association
The journal of brand management : an international journal
Journal of business research : JBR
5
Psychology & marketing
5
International marketing review
2
Journal of consumer behaviour
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook on brand and experience management
1
Health marketing quarterly
1
International journal of consumer studies
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service management
1
Review of marketing research
1
The journal of product & brand management
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
7
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1
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7
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7
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1
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
2
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
4
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
5
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
6
Gender issues in consumer materialism : the case of Mexico
Felix, Reto
;
Ahmed, Zafar U.
;
Hinck, Wolfgang
- In:
Journal of transnational management : the official …
18
(
2013
)
2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
Saved in:
7
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
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