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subject:"Consumer behaviour"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dwivedi, Abhishek"
~person:"Koo, Chulmo"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
7
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
AIDA
1
Advertising effects
1
Airbnb brand
1
Airbnb hosts
1
Airbnb users
1
Aristotle’s rhetorical theory
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Celebrity endorsement
1
Celebrity-Werbung
1
Compensatory consumption
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
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Credibility
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Decision
1
Digitale Dienste
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Entscheidung
1
Film industry
1
Filmwirtschaft
1
Food retailing
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Glaubwürdigkeit
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Heuristics
1
Heuristik
1
Holiday behaviour
1
Hotel industry
1
Hotellerie
1
Korea
1
Lebensmitteleinzelhandel
1
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Dwivedi, Abhishek
Koo, Chulmo
Han, Heesup
33
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
8
Kim, Insin
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Kim, Wansoo
6
Chua, Bee-Lia
5
Johnson, Lester W.
5
Phau, Ian
5
Qu, Hailin
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kozak, Metin
4
Kulczynski, Alicia
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Tsai, Henry
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Butcher, Luke
3
Chung, Namho
3
Denizci Guillet, Basak
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
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Journal of travel and tourism marketing
The journal of brand management : an international journal
International journal of hospitality management
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of contemporary hospitality management
1
Journal of internet commerce
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Services marketing quarterly
1
Tourism review
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
7
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1
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
2
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
3
The application of Aristotle’s rhetorical theory to the sharing economy : an empirical study of Airbnb
Yang, Sung-Byung
;
Lee, Hanna
;
Lee, Kyungmin
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 938-957
Persistent link: https://www.econbiz.de/10011941790
Saved in:
4
Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness : a conjoint analysis approach
Yang, Sung-Byung
;
Shin, Seung-Hun
;
Joun, Youhee
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10011757752
Saved in:
5
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
6
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
7
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
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