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subject:"Consumer behaviour"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Liberali, Guilherme"
~subject:"Internet marketing"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
7
Online-Marketing
7
Website
6
Großbritannien
5
United Kingdom
5
Agent-based modeling
4
Agentenbasierte Modellierung
4
Media usage
3
Mediennutzung
3
Telecommunications industry
3
Telekommunikationssektor
3
Dynamic programming
2
Dynamische Optimierung
2
dynamic programming
2
website morphing
2
Advertising effects
1
Bayesian methods
1
Cognition
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Feldforschung
1
Field research
1
Kognition
1
Social Web
1
Social web
1
Switching behaviour
1
Urbanisierung
1
Urbanization
1
Wechselverhalten
1
Werbewirkung
1
automated marketing
1
bandit problems
1
banner advertising
1
behavioral targeting
1
clickstream analysis
1
cognitive styles
1
context matching
1
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Article
7
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7
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7
Language
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English
7
Author
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Liberali, Guilherme
Chintagunta, Pradeep K.
11
Hauser, John R.
10
Kuksov, Dmitri
8
Urban, Glen L.
8
Bronnenberg, Bart J.
7
Chan, Tat
7
Dukes, Anthony
7
Iyengar, Radha
7
Meyer, Robert J.
7
Sun, Baohong
7
Braun, Michael
6
Ghose, Anindya
6
Guo, Liang
6
Hosanagar, Kartik
6
Van Den Bulte, Christophe
6
Chen, Yuxin
5
Desai, Preyas S.
5
Feinberg, Fred M.
5
Girotra, Karan
5
Netessine, Serguei
5
Salisbury, Linda Court
5
Su, Xuanming
5
Sudhir, K.
5
Thomadsen, Raphael
5
Tucker, Catherine
5
Villas-Boas, J. Miguel
5
Vulcano, Gustavo
5
Wilbur, Kenneth C.
5
Xie, Ying
5
Allenby, Greg M.
4
Amaldoss, Wilfred
4
Arora, Neeraj
4
Fader, Peter
4
Jing, Bing
4
Lee, Dokyun
4
Narayan, Vishal
4
Park, Young-Hoon
4
Pazgal, Amit I.
4
Rao, Ram C.
4
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
7
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1
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
2
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
3
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
4
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
5
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
6
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
7
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
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