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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~person:"Phau, Ian"
~person:"Valette-Florence, Pierre"
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Consumer behaviour
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Australia
2
Australien
2
Brand image
2
Markenimage
2
Australian brands
1
Beziehungsmarketing
1
Brand
1
Brand advocacy
1
Brand attachment
1
Brand love
1
Brand self-congruence
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Consumer electronics industry
1
Consumer ethnocentrism
1
Corporate Social Responsibility
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Corporate social responsibility
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Country of origin
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Designation of origin
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Emotion
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Herkunftsbezeichnung
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Imitation strategy
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Imitationsstrategie
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Luxury brands
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Luxury goods
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Luxusgüter
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Markenartikel
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Motives
1
Ownership
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Relationship marketing
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Rules of origin
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Scepticism
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Unterhaltungselektronik-Industrie
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Phau, Ian
Valette-Florence, Pierre
Bang, Nguyen
2
Kumar, Vikas
2
Merrilees, Bill
2
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
Chaudhary, Harish
1
Chauhan, Abhishek
1
Chauhan, Anurag
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Custance, Paul
1
Dash, Satya Bhushan
1
Dobre, Costinel
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Ferreira, Mário B.
1
Finn, Adam
1
France, Cassandra
1
Gabrielli, Veronica
1
Ghose, Kamal
1
Gilliam, David A.
1
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Marketing intelligence & planning
Journal of business research : JBR
12
The journal of brand management : an international journal
6
Journal of fashion marketing and management
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Sport management review
1
Strategic change
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
4
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
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