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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Beziehungsmarketing
E-commerce
Internet marketing
Konsumentenverhalten
565
Advertising effects
77
Theorie
77
Theory
77
Werbewirkung
77
Brand management
66
Markenführung
66
Online-Marketing
62
Brand image
58
Markenimage
58
Brand
57
Markenartikel
57
Advertising
54
Preismanagement
54
Pricing strategy
54
Werbung
54
Experiment
47
Relationship marketing
45
USA
44
United States
44
Viral marketing
42
Virales Marketing
42
Online retailing
35
Online-Handel
35
Social Web
31
Social web
31
Game theory
28
Spieltheorie
28
Einzelhandel
26
Market research
26
Marktforschung
26
Retail trade
26
Emotion
25
Product quality
23
Produktqualität
23
Präferenztheorie
23
Theory of preferences
23
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Undetermined
252
Free
16
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Article
564
Book / Working Paper
1
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Article in journal
562
Aufsatz in Zeitschrift
562
Conference paper
8
Konferenzbeitrag
8
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
565
Author
All
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Meyer, Robert J.
7
Sun, Baohong
7
Braun, Michael
6
Bronnenberg, Bart J.
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Bradlow, Eric T.
4
Desai, Preyas S.
4
Fader, Peter
4
Gerstner, Eitan
4
Häubl, Gerald
4
Kim, Jungkeun
4
Narayan, Vishal
4
Spann, Martin
4
Zauberman, Gal
4
Albuquerque, Paulo
3
Aribarg, Anocha
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Drolet, Aimee
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Jerath, Kinshuk
3
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,931
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
510
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
565
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
3
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
4
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
5
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
6
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
7
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
8
The street music business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
9
Virtual currencies : different schemes and research opportunities
Scheidegger, Gianluca
;
Raghubir, Priya
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 351-360
Persistent link: https://www.econbiz.de/10013273060
Saved in:
10
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
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