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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Barone, Michael J."
~person:"Batra, Rajeev"
~subject:"Markenimage"
~subject:"Social web"
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Consumer behaviour
Markenimage
Social web
Konsumentenverhalten
5
Brand
2
Brand image
2
Brand love
2
Brand management
2
Emotion
2
Markenartikel
2
Markenführung
2
Preis
2
Preismanagement
2
Price
2
Pricing strategy
2
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Category pricing
1
Cognition
1
Cognitive flexibility
1
Confidence
1
Construct validity
1
Consumer power
1
Content validity
1
Deal depth
1
Embodied cognition
1
Handedness consistency
1
Internal reference prices
1
Kognition
1
Love
1
Measurement
1
Messung
1
Metaphors
1
Pay What You Want (PWYW) pricing
1
Perception
1
Price comparisons
1
Price location
1
Price promotions
1
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5
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5
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5
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English
5
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Barone, Michael J.
Batra, Rajeev
Kim, Jungkeun
4
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Published in...
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Marketing letters : a journal of research in marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing
5
Journal of marketing research : JMR
3
Journal of retailing
3
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Handbook of brand relationships
1
International marketing ; Vol. V
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of marketing research
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
2
Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
3
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
5
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
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