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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Laurent, Gilles"
~person:"Yoon, Song-oh"
~subject:"Internet marketing"
~subject:"Social web"
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Consumer behaviour
Internet marketing
Social web
Konsumentenverhalten
5
Brand
2
Elderly people
2
Markenartikel
2
Präferenztheorie
2
Theory of preferences
2
Ältere Menschen
2
Advertising effects
1
Alternative-based
1
Attraction effect
1
Attribute-based
1
Brand awareness set
1
Brand image
1
Brand management
1
Brand recall
1
Brand recognition
1
Categorization
1
Category labels
1
Choices in context
1
Cognition
1
Cognitive decline
1
Compromise effect
1
Consumer age
1
Context effect
1
Decision
1
Decision process
1
Diversification
1
Diversifikation
1
Entscheidung
1
Experiment
1
Group decision-making
1
Gruppenentscheidung
1
Individualism
1
Individualismus
1
Japan
1
Kognition
1
Markenführung
1
Markenimage
1
Perception
1
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5
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Laurent, Gilles
Yoon, Song-oh
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Lim, Jeen-su
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
5
Les cahiers de recherche / HEC Paris
5
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Research paper series / Stanford Graduate School of Business
1
The aging consumer : perspectives from psychology and economics
1
The aging consumer : perspectives from psychology and marketing
1
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ECONIS (ZBW)
5
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1
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
2
The effect of category label specificity on consumer choice
Kim, Hee-Jin
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 765-777
Persistent link: https://www.econbiz.de/10011614761
Saved in:
3
The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
Saved in:
4
To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh
;
Suk, Kwanho
;
Lee, Seon Min
;
Park, Eun Young
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
Saved in:
5
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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