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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Desai, Preyas S."
~subject:"Virales Marketing"
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Consumer behaviour
Virales Marketing
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Game theory
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Desai, Preyas S.
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Bronnenberg, Bart J.
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Cawley, John H.
7
Gruber, Jonathan
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Hurd, Michael D.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
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2
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
3
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
4
Music downloads and the flip side of digital rights management
Vernik, Dinah A.
;
Purohit, Devavrat
;
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1011-1027
Persistent link: https://www.econbiz.de/10009427804
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