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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenführung
Social web
Konsumentenverhalten
273
Theorie
55
Theory
55
Internet marketing
47
Online-Marketing
47
Preismanagement
41
Pricing strategy
41
Advertising effects
37
Werbewirkung
37
Advertising
35
Werbung
35
USA
33
United States
33
Experiment
27
Game theory
26
Online retailing
26
Online-Handel
26
Spieltheorie
26
Viral marketing
24
Virales Marketing
24
Brand
22
Markenartikel
22
Social Web
20
game theory
19
Beziehungsmarketing
18
Relationship marketing
18
E-commerce
17
Einzelhandel
17
Electronic Commerce
17
Retail trade
17
Preisdifferenzierung
16
Price discrimination
16
Bayes-Statistik
15
Bayesian inference
15
Brand management
15
Product quality
15
Produktqualität
15
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113
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273
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273
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273
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2
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2
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1
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1
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English
273
Author
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
Roberts, John H.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,891
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
273
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31
Markdowns in seasonal conspicuous goods
Arifoğlu, Kenan
;
Deo, Sarang
;
Iravani, Seyed M. R.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 1016-1029
Persistent link: https://www.econbiz.de/10012305122
Saved in:
32
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
33
Service product design and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
34
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
35
Identification and estimation of forward-looking behavior : the case of consumer stockpiling
Ching, Andrew
;
Osborne, Matthew
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 707-726
Persistent link: https://www.econbiz.de/10012294600
Saved in:
36
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
37
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
38
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
39
Probabilistic selling for vertically differentiated products with salient thinkers
Zheng, Quan
;
Pan, Xiajun Amy
;
Carrillo, Janice E.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 442-460
Persistent link: https://www.econbiz.de/10012038417
Saved in:
40
Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
Saved in:
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