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subject:"Consumer behaviour"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
Relationship marketing
Kundenbindungsprogramm
7
Loyalty program
7
Beziehungsmarketing
4
Konsumentenverhalten
4
Einzelhandel
2
Food retailing
2
Lebensmitteleinzelhandel
2
Retail trade
2
China
1
Consumer motivation
1
Coupon
1
Credit card
1
Customer satisfaction
1
Deutschland
1
Fair trade
1
Fairer Handel
1
Germany
1
Geschenk
1
Gifts
1
Kaufmotiv
1
Kreditkarte
1
Kundenzufriedenheit
1
Loyalty programs
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Product management
1
Produktmanagement
1
Prospect Theory
1
Prospect theory
1
Rabatt
1
Rebate
1
Regulation
1
Regulierung
1
Sales promotion
1
Theorie
1
Theory
1
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5
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English
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Bendle, Neil T.
1
Duffy, Rachel
1
Fearne, Andrew P.
1
García-Gómez, Blanca
1
Gutiérrez-Arranz, Ana Maria
1
Gutiérrez-Cillán, Jesús
1
Horne, Daniel
1
Hundertmark, Annika
1
Rese, Mario
1
Schimmelpfennig, Heiko
1
Schons, Laura Marie
1
Söderlund, Magnus
1
Yamoah, Fred Amofa
1
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The international review of retail, distribution and consumer research
Journal of retailing and consumer services
38
Journal of business research : JBR
23
International journal of hospitality management
15
Journal of the Academy of Marketing Science
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of retailing
12
European journal of marketing : EJM
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Marketing letters : a journal of research in marketing
6
Journal of marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The Cornell hospitality quarterly
4
Tourism management : research, policies, practice
4
Information systems research : ISR
3
International journal of production research
3
Journal of financial services marketing : JFSM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of revenue and pricing management
3
MSI reports : working paper series
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
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ECONIS (ZBW)
5
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1
Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
Saved in:
2
Gift cards : a review and research agenda
Horne, Daniel
;
Bendle, Neil T.
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011648631
Saved in:
3
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Saved in:
4
Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario
;
Hundertmark, Annika
;
Schimmelpfennig, Heiko
; …
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10009781169
Saved in:
5
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
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