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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Atwal, Glyn"
~person:"Šerić, Maja"
~subject:"Brand extension"
~subject:"Einzelhandel"
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Consumer behaviour
Brand extension
Einzelhandel
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Relationship marketing
3
Luxury goods
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Luxusgüter
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"Green" practices
1
Anthropomorphization
1
Brand anthropomorphism
1
Brand associations
1
Brand awareness
1
Brand equity
1
Brand identity
1
Brand loyalty
1
Brand personality
1
Customer satisfaction
1
Dienstleistungsqualität
1
Event marketing
1
Event-Marketing
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Expertise
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Gender
1
Geschlecht
1
Human-like brand voice
1
Kundenzufriedenheit
1
Luxury branding
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Name-brand voice assistant
1
Perceived quality
1
Retail trade
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Satisfaction
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Service quality
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Virales Marketing
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Atwal, Glyn
Šerić, Maja
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
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Baghi, Ilaria
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Bartels, Jos
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2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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2
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The journal of brand management : an international journal
Journal of euromarketing
2
Strategic change
2
The journal of business strategy
2
Australasian marketing journal
1
European management journal
1
International journal of hospitality management
1
Journal of hospitality and tourism insights
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Qualitative market research : an international journal
1
The wine value chain in China : consumers, marketing and the wider world
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ECONIS (ZBW)
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1
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
4
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
5
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
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