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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Biedenbach, Galina"
~person:"Dwivedi, Abhishek"
~subject:"endorser credibility"
~type:"article"
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Consumer behaviour
endorser credibility
Konsumentenverhalten
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
1
Australia
1
Australien
1
Brand
1
Brand extension
1
Celebrity endorsement
1
Celebrity-Werbung
1
Coping strategy
1
Coping-Strategie
1
Credibility
1
Einzelhandel
1
Food retailing
1
Glaubwürdigkeit
1
Internal brand equity
1
Internal branding
1
International marketing
1
Internationales Marketing
1
Interne Markenführung
1
Lebensmitteleinzelhandel
1
Lieferantenmanagement
1
Markenartikel
1
Markentransfer
1
Measurement
1
Messung
1
Partial least squares
1
Partielle kleinste Quadrate
1
Resilience
1
Retail trade
1
Retailing
1
SST
1
Selbstbedienung
1
Self-service
1
Supplier relationship management
1
Werbewirkung
1
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Biedenbach, Galina
Dwivedi, Abhishek
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Fetscherin, Marc
2
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The journal of brand management : an international journal
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
The journal of product & brand management
2
Services marketing quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
5
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
3
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
4
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
5
The impact of customer experience on brand equity in a business-to-business services setting
Biedenbach, Galina
;
Marell, Agneta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 446-458
Persistent link: https://www.econbiz.de/10003980570
Saved in:
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