The impact of customer experience on brand equity in a business-to-business services setting
Year of publication: |
2010
|
---|---|
Authors: | Biedenbach, Galina ; Marell, Agneta |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 6, p. 446-458
|
Subject: | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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