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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dwivedi, Abhishek"
~person:"Hennigs, Nadine"
~subject:"endorser credibility"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
endorser credibility
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Brand
3
Brand image
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Markenimage
3
Advertising effects
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand experience
1
Brand extension
1
Brand strength
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Customer perceived value
1
Customer value
1
Food retailing
1
Glaubwürdigkeit
1
Hotel industry
1
Hotellerie
1
Kaufentscheidung
1
Kundenwert
1
Lebensmitteleinzelhandel
1
Luxury hotel industry
1
Markenrecht
1
Markentransfer
1
Market research
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Measurement
1
Messung
1
Multisensory marketing
1
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6
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6
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English
6
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Dwivedi, Abhishek
Hennigs, Nadine
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Fetscherin, Marc
2
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Published in...
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The journal of brand management : an international journal
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Luxury marketing : a challenge for theory and practice
2
Psychology & marketing
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Services marketing quarterly
1
The journal of consumer marketing
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
6
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6
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
3
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
4
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
5
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
6
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
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