Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Year of publication: |
2013
|
---|---|
Authors: | Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Behrens, Stefan ; Klarmann, Christiane |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 8, p. 705-715
|
Subject: | luxury brand management | luxury consumption | brand strength | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management |
-
Wiedmann, Klaus-Peter, (2018)
-
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L., (2016)
-
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan, (2022)
- More ...
-
Hennigs, Nadine, (2013)
-
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter, (2013)
-
Hennigs, Nadine, (2013)
- More ...