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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~person:"Grappi, Silvia"
~subject:"Brand management"
~subject:"Luxury products"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Brand management
Luxury products
Konsumentenverhalten
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Luxury goods
3
Luxusgüter
3
Markenführung
3
Emotion
2
Product counterfeiting
2
Produktpiraterie
2
Advertising effects
1
Beziehungsmarketing
1
Brand hate
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer emotions
1
Consumer-brand relationship
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Ethics
1
Ethik
1
Herkunftsbezeichnung
1
Kaufentscheidung
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Offenbarte Präferenzen
1
Perceived strength of brand origin
1
Perception
1
Purchase decision
1
Qualitative analysis
1
Relationship marketing
1
Revealed preferences
1
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Undetermined
2
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Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
Language
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English
6
Author
All
Felix, Reto
Grappi, Silvia
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
4
Psychology & marketing
4
European journal of marketing : EJM
2
Journal of consumer behaviour
2
Journal of the Academy of Marketing Science
2
The journal of consumer marketing
2
The journal of product & brand management
2
Health marketing quarterly
1
International journal of arts management
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of world business : JWB
1
Luxury marketing : a challenge for theory and practice
1
Management decision : MD
1
Management international review : MIR ; journal of international business
1
Percorsi
1
Qualitative market research : an international journal
1
Theoretical economics letters
1
Tourism management : research, policies, practice
1
Working papers SES
1
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ECONIS (ZBW)
6
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6
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6
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date (oldest first)
1
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
4
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
5
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
6
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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