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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~person:"Black, William C."
~person:"Cui, Geng"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
United States
Konsumentenverhalten
5
Brand
3
Brand image
3
Brand management
3
Markenartikel
3
Markenführung
3
Markenimage
3
Brand ratings decomposition
2
China
2
Apology
1
Brand attitude
1
Brand communications
1
Brand crisis
1
Brand effects
1
Canada
1
Comparison
1
Consumer survey data
1
E-commerce
1
Electronic Commerce
1
Evolving brand effects
1
Halo effect
1
Information manipulation theory
1
Internet
1
Internet marketing
1
Kanada
1
Marketing management
1
Marketingmanagement
1
Moral crisis
1
Online retailing
1
Online review deceptions
1
Online-Handel
1
Online-Marketing
1
Product failure
1
Product information
1
Produktinformation
1
Self-attribution
1
Vergleich
1
Viral marketing
1
Virales Marketing
1
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Article
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Aufsatz in Zeitschrift
Article in journal
5
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English
5
Author
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Black, William C.
Cui, Geng
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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The journal of consumer marketing
Journal of global marketing
2
Asia Pacific business review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
2
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
3
How consumers' use of brand vs attributee information evolves over time
Raggio, RandleD.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 290-300
Persistent link: https://www.econbiz.de/10010416695
Saved in:
4
Beyond "halo" : the identification and implications of differential brand effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
Saved in:
5
Decomposition of cross-country differences in consumer attitudes toward marketing
Cui, Geng
;
Lui, Hon-kwong
;
Chan, Tsang-sing
;
Joy, Annamma
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10009552955
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