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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~person:"Guzman, Francisco"
~person:"Malthouse, Edward Carl"
~subject:"Home country brands"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Home country brands
Konsumentenverhalten
5
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Beziehungsmarketing
1
Big Data
1
Big data
1
Brand
1
Brand identity
1
Brand personality
1
Branding
1
Co-creation
1
Consumer behavior
1
Cross-cultural change
1
Customer integration
1
Data Mining
1
Data mining
1
Designation of origin
1
Einzelhandel
1
Engagement
1
Environmental consciousness
1
Environmental management
1
Environmental sustainability
1
Female shopping behaviour
1
Frauen
1
Herkunftsbezeichnung
1
Human–nature balance
1
Immigration
1
Kundenintegration
1
Markenartikel
1
Marketing analytics
1
Model development
1
Nachhaltige Entwicklung
1
Online retailing
1
Online-Handel
1
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Article
5
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Aufsatz in Zeitschrift
Article in journal
5
Language
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English
5
Author
All
Guzman, Francisco
Malthouse, Edward Carl
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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Published in...
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The journal of consumer marketing
The journal of product & brand management
9
Journal of business research : JBR
5
International marketing review
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
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5
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5
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1
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
2
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
3
Big Data and consumer behavior : imminent opportunities
Hofacker, Charles F.
;
Malthouse, Edward Carl
;
Sultan, …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10011524139
Saved in:
4
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
5
Effects of show windows on female consumers' shopping behaviour
Jain, Varsha
;
Takayanagi, Mika
;
Malthouse, Edward Carl
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010423837
Saved in:
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