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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Balasubramanian, Siva Kumar"
~person:"Christodoulides, George"
~person:"Paswan, Audhesh K."
~subject:"Consumer behavior"
~type:"book"
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Consumer behaviour
Consumer behavior
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Balasubramanian, Siva Kumar
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The journal of product & brand management
International marketing review
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Journal of Product & Brand Management
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Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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