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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Fetscherin, Marc"
~person:"Kang, Jiyun"
~person:"Rindell, Anne"
~subject:"Markentreue"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markentreue
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Brand image
8
Markenimage
8
Brand
5
Markenartikel
5
Beziehungsmarketing
3
Brand avoidance
3
Relationship marketing
3
Brand relationships
2
Business ethics
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Ethical concerns
2
Ethics
2
Ethik
2
Image heritage
2
Luxury goods
2
Luxusgüter
2
Social values
2
Soziale Werte
2
Unternehmensethik
2
Attribution
1
Brand crisis
1
Brand engagement
1
Brand hate
1
Brand love
1
Brand naming
1
Brand resilience
1
Brand retaliation
1
Branding
1
CSR
1
China
1
Chinese brands
1
Consumption values
1
Coping strategy
1
Coping-Strategie
1
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10
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10
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1
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English
10
Author
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Fetscherin, Marc
Kang, Jiyun
Rindell, Anne
Guzman, Francisco
9
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
The journal of brand management : an international journal
4
International journal of consumer studies
3
Journal of business research : JBR
2
Business strategy and the environment
1
Consumer-brand relationships : theory and practice
1
Dissertation.de
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of international trade & commerce
1
Journal of organizational change management
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Meddelanden från Svenska Handelshögskolan
1
Multinational business review
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
10
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10
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1
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
2
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
3
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
Saved in:
4
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
5
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
6
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
7
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilén, Kristoffer
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 114-120
Persistent link: https://www.econbiz.de/10010384246
Saved in:
8
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
9
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilién, Kristoffer
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
Saved in:
10
The role of brand images in consumer practices : uncovering embedded brand strength
Rindell, Anne
;
Korkman, Oskar
;
Gummerus, Johanna
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 440-446
Persistent link: https://www.econbiz.de/10010217464
Saved in:
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