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subject:"Consumer behaviour"
~person:"Belk, Russell W."
~person:"Huber, Frank"
~person:"Janssen, Maarten C. W."
~subject:"Brand"
~subject:"Theorie"
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Consumer behaviour
Brand
Theorie
Konsumentenverhalten
244
Theory
54
Deutschland
47
Germany
47
Search theory
42
Suchtheorie
42
Verbraucherverhalten
29
Preismanagement
28
Pricing strategy
28
Information costs
26
Informationskosten
26
Beziehungsmarketing
22
Markenimage
21
Relationship marketing
21
Estimation
19
Schätzung
19
Brand image
17
Brand management
17
Markenführung
17
Personality psychology
14
Persönlichkeitspsychologie
14
Markenartikel
13
Market research
13
Marktforschung
13
Social Web
13
Social web
13
Advertising
12
Advertising effects
12
Oligopol
12
Oligopoly
12
Welt
12
Werbewirkung
12
Werbung
12
World
12
Consumption theory
10
Cultural identity
10
Konsumtheorie
10
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Undetermined
59
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40
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Book / Working Paper
129
Article
116
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Article in journal
94
Aufsatz in Zeitschrift
94
Graue Literatur
66
Non-commercial literature
66
Arbeitspapier
50
Working Paper
50
Aufsatz im Buch
23
Book section
23
Collection of articles of several authors
21
Sammelwerk
21
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
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3
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3
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3
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2
Reprint
2
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2
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1
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1
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1
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1
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Language
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English
178
German
66
French
1
Author
All
Belk, Russell W.
Huber, Frank
Janssen, Maarten C. W.
Han, Heesup
115
Mattila, Anna S.
97
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
49
Bruwer, Johan
47
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Center of Market Oriented Product and Production Management
6
Josef Eul Verlag GmbH
3
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Johannes Gutenberg-Universität Mainz
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Discussion paper / Tinbergen Institute
17
Research in consumer behavior
17
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Legends in consumer behavior
11
Reihe: Marketing : MAR
10
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Working papers / Department of Economics, University of Vienna
8
International journal of industrial organization
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Emerald insight
4
Gabler Edition Wissenschaft
4
Marketing theory
4
Psychology & marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Discussion papers / CEPR
3
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Discussion paper / Centre for Economic Policy Research
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Routledge companions in business, management and accounting
2
Routledge frontiers in the development of international business, management and marketing
2
Springer eBook Collection / Business and Economics
2
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
American economic journal
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Barcelona GSE working paper series : working paper
1
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ECONIS (ZBW)
245
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1
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245
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
Incumbency advantages : price dispersion, price discrimination, and consumer search at online platforms
Gugler, Klaus
;
Heim, Sven
;
Janssen, Maarten C. W.
; …
- In:
Journal of political economy microeconomics
1
(
2023
)
3
,
pp. 517-556
Persistent link: https://www.econbiz.de/10014339795
Saved in:
5
Discriminatory trade promotions in consumer search markets
Janssen, Maarten C. W.
;
Reshidi, Edona
- In:
Marketing science
42
(
2023
)
2
,
pp. 401-422
Persistent link: https://www.econbiz.de/10014317109
Saved in:
6
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
7
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
Saved in:
8
Consumer search and product returns in e-commerce
Janssen, Maarten C. W.
;
Williams, Cole
- In:
American economic journal
16
(
2024
)
2
,
pp. 387-419
Persistent link: https://www.econbiz.de/10014525793
Saved in:
9
Towards an ontology of consumers as distributed networks (or the end of "consumer research" as we know it?) : retrospective insights from the praxeomorphism of Russell Belk's "exte...
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 555-568
Persistent link: https://www.econbiz.de/10014549821
Saved in:
10
Apples, oranges, and self
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 569-578
Persistent link: https://www.econbiz.de/10014549839
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