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subject:"Consumer behaviour"
~person:"Belk, Russell W."
~person:"Huber, Frank"
~person:"Kim, Jungkeun"
~subject:"Brand"
~subject:"Theorie"
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Consumer behaviour
Brand
Theorie
Konsumentenverhalten
236
Deutschland
45
Germany
45
Theory
40
Verbraucherverhalten
29
Markenimage
25
Beziehungsmarketing
24
Relationship marketing
23
Brand image
21
Brand management
19
Estimation
19
Markenführung
19
Schätzung
19
Coronavirus
16
Advertising effects
15
Werbewirkung
15
Markenartikel
14
Personality psychology
14
Persönlichkeitspsychologie
14
Market research
13
Marktforschung
13
Preismanagement
13
Pricing strategy
13
Welt
12
World
12
Advertising
11
COVID-19
11
Consumption theory
11
Holiday behaviour
11
Konsumtheorie
11
Social Web
11
Social web
11
Urlaubsverhalten
11
Werbung
11
Cultural identity
10
Decision
10
Emotion
10
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Undetermined
85
Free
12
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Article
143
Book / Working Paper
94
Type of publication (narrower categories)
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Article in journal
122
Aufsatz in Zeitschrift
122
Graue Literatur
30
Non-commercial literature
30
Aufsatz im Buch
22
Book section
22
Collection of articles of several authors
21
Sammelwerk
21
Arbeitspapier
13
Working Paper
13
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
Case study
3
Fallstudie
3
Konferenzschrift
3
Lehrbuch
2
Reprint
2
Textbook
2
Company information
1
Firmeninformation
1
Hochschulschrift
1
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1
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Language
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English
170
German
66
French
1
Author
All
Belk, Russell W.
Huber, Frank
Kim, Jungkeun
Han, Heesup
115
Mattila, Anna S.
97
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
49
Bruwer, Johan
47
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Institution
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Center of Market Oriented Product and Production Management
6
Josef Eul Verlag GmbH
3
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Johannes Gutenberg-Universität Mainz
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Published in...
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Research in consumer behavior
17
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Legends in consumer behavior
11
Reihe: Marketing : MAR
10
Psychology & marketing
8
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of business research : JBR
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Emerald insight
4
Gabler Edition Wissenschaft
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
European journal of marketing
3
Journal of consumer behaviour : an international research review
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of hospitality management
2
Journal of consumer behaviour
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of travel and tourism marketing
2
Review of marketing research
2
Routledge companions in business, management and accounting
2
Routledge frontiers in the development of international business, management and marketing
2
Springer eBook Collection / Business and Economics
2
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
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ECONIS (ZBW)
237
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237
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
3
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
6
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
7
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
8
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
Saved in:
9
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
10
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
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