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subject:"Consumer behaviour"
~person:"Bruwer, Johan"
~person:"Grewal, Dhruv"
~person:"Usman, Osly"
~subject:"Advertising effects"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
95
Einzelhandel
25
Retail trade
25
Wein
25
Wine
25
Beziehungsmarketing
15
Relationship marketing
15
USA
13
United States
13
Ladengestaltung
10
Store design
10
Weinbau
10
Wine industry
10
Australia
9
Australien
9
Preismanagement
9
Pricing strategy
9
Dienstleistungsqualität
8
Internet marketing
8
Online-Marketing
8
Service quality
8
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Designation of origin
6
Herkunftsbezeichnung
6
Online retailing
6
Online-Handel
6
Perception
6
Wahrnehmung
6
Werbewirkung
6
Emotion
5
Food retailing
5
Holiday behaviour
5
Lebensmitteleinzelhandel
5
Market research
5
Market segmentation
5
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Undetermined
43
Free
3
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Article
Book / Working Paper
97
Type of publication (narrower categories)
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Article in journal
91
Aufsatz in Zeitschrift
91
Aufsatz im Buch
4
Book section
4
Language
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English
95
Author
All
Bruwer, Johan
Grewal, Dhruv
Usman, Osly
Han, Heesup
113
Mattila, Anna S.
97
Gierl, Heribert
77
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
70
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Herrmann, Andreas
59
Septianto, Felix
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Laroche, Michel
51
Pelsmacker, Patrick de
50
Hollebeek, Linda D.
48
Ko, Eunju
48
Walsh, Gianfranco
48
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Foxall, Gordon R.
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
38
Verhoef, Peter C.
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Wong, IpKin Anthony
36
Dens, Nathalie
35
Eisend, Martin
35
Guido, Gianluigi
35
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Published in...
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Journal of retailing
12
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Asia Pacific journal of marketing and logistics
5
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
MSI reports : working paper series
4
Psychology & marketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Agrekon
1
Customer relationship management in electronic markets
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Inventi impact: service sector
1
Journal of advertising research
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The journal of consumer marketing
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
95
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1
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10
of
95
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date (newest first)
date (oldest first)
1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
3
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
4
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
5
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
The single-serve wine option in South African restaurants : product involvement, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
8
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
9
Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
10
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
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