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subject:"Consumer behaviour"
~person:"Chen, Tser-yieth"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Consumer behaviour
Markenimage
Relationship marketing
Werbewirkung
Konsumentenverhalten
8
Beziehungsmarketing
3
Brand image
2
Experiential gifts
2
Geschenk
2
Gifts
2
Taiwan
2
Air passenger transport
1
Appearance popularity
1
Betriebliche Wertschöpfung
1
Brand identity
1
Brand management
1
Brand trust
1
Channel-service configuration
1
Close givers
1
Cognition
1
Communication media
1
Conspicuous gifts
1
Consumer empowerment
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Credit card
1
Credit card industry
1
Cross-buying intention
1
Decision under uncertainty
1
Dienstleistungsqualität
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Entscheidung unter Unsicherheit
1
Experience quality
1
Hedonic benefits
1
Hedonic gifts
1
Integrated interactions
1
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8
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Chen, Tser-yieth
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Huber, Frank
83
Lusk, Jayson L.
83
Herrmann, Andreas
80
Gierl, Heribert
79
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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Asia Pacific journal of marketing and logistics
2
International journal of electronic customer relationship management : IJECRM
2
Chinese management studies
1
Journal of international consumer marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
8
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1
How substitute scarcity appeals effect on experiential gift's purchase intention?
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Lin, Yen Ling
- In:
Chinese management studies
17
(
2023
)
4
,
pp. 755-769
Persistent link: https://www.econbiz.de/10014336648
Saved in:
2
Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
Saved in:
3
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
4
Driving forces of repurchasing social enterprise products
Wu, Hsueh Ling
;
Chen, Tser-yieth
;
Chen, Bo Heng
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 447-460
Persistent link: https://www.econbiz.de/10012798434
Saved in:
5
Impacts on online impulse purchase through perceived cognition
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Lo, Wen-Chun
- In:
Journal of international consumer marketing
29
(
2017
)
5
,
pp. 319-330
Persistent link: https://www.econbiz.de/10011809521
Saved in:
6
Service marketing tools influencing attitudinal loyalty and behavioural loyalty
Chen, Tser-yieth
;
Hsu, Hsin-Swai
- In:
International journal of electronic customer …
7
(
2013
)
3/4
,
pp. 173-190
Persistent link: https://www.econbiz.de/10010396378
Saved in:
7
Using relationship norms to create appropriate relationship value : evidence from the credit card industry
Chen, Tser-yieth
;
Lin, Fang-ju
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10009012718
Saved in:
8
Customer relationship management resources and practices and customer voluntary behaviour : the evidence of passengers at Taiwan's international airport
Chen, Tser-yieth
;
Ling, Yu-Mei
- In:
International journal of electronic customer …
2
(
2008
)
3
,
pp. 276-296
Persistent link: https://www.econbiz.de/10003779504
Saved in:
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