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subject:"Consumer behaviour"
~person:"De Canio, Francesca"
~person:"Posselt, Erich"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Brand management
5
Konsumentenverhalten
5
Markenführung
5
Einzelhandel
2
Food retailing
2
Food trade
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Retail trade
2
Attitude towards the PPL
1
Brand extension
1
Brand image
1
EU countries
1
EU-Staaten
1
Emotional branding
1
Emotionale Werbung
1
Europa
1
Europe
1
Grocery retailing
1
Handelsmarke
1
Intention to buy
1
Markenimage
1
Markentransfer
1
PDO/PGI quality labels
1
Premium Private Labels (PPLs)
1
Product labelling
1
Psychology of advertising
1
Social change
1
Sozialer Wandel
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Store brand
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De Canio, Francesca
Posselt, Erich
Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Sternthal, Brian
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
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Bauer, Hans H.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
Diallo, Mbaye Fall
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D’Arco, Mario
2
Farr, Andy
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Iacobucci, Dawn
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Jiménez Sánchez, Álvaro
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
Malthouse, Edward C.
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Marino, Vittoria
2
Martinelli, Elisa
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Maslowska, Ewa
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McCarthy, Michael S.
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Marke neu denken : Paradigmenwechsel in der Markenführung
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
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ECONIS (ZBW)
5
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1
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
2
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
3
Was das Markenumfeld verändert
Posselt, Erich
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 1-21)
.
2016
Persistent link: https://www.econbiz.de/10011487704
Saved in:
4
Fallbeispiele
Posselt, Erich
;
Luckas, Manfred
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 23-46)
.
2016
Persistent link: https://www.econbiz.de/10011487706
Saved in:
5
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
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