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subject:"Consumer behaviour"
~person:"Ekinci, Yuksel"
~person:"Khan, Imran"
~subject:"Beziehungsmarketing"
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Consumer behaviour
Beziehungsmarketing
Brand management
38
Markenführung
38
Brand image
30
Markenimage
30
Konsumentenverhalten
29
Brand
24
Markenartikel
24
Relationship marketing
21
Brand experience
9
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
8
Internet marketing
6
Markentreue
6
Online-Marketing
6
Tourism marketing
6
Tourismusmarketing
6
Destination management
5
Destinationsmanagement
5
Einzelhandel
5
Retail trade
5
Holiday behaviour
4
Hotel industry
4
Hotellerie
4
Social Web
4
Social web
4
Urlaubsverhalten
4
brand loyalty
4
Age group
3
Altersgruppe
3
Brand satisfaction
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Dienstleistungsqualität
3
Gender
3
Geschlecht
3
Kundenintegration
3
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31
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31
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31
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English
31
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Ekinci, Yuksel
Khan, Imran
Loureiro, Sandra Maria Correia
35
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Fournier, Susan
20
Guzman, Francisco
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Huber, Frank
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Burmann, Christoph
17
Dawes, John
17
Wiedmann, Klaus-Peter
17
Valette-Florence, Pierre
16
Christodoulides, George
15
Fetscherin, Marc
15
Kunkel, Thilo
15
Park, C. Whan
15
Casidy, Riza
14
Gázquez-Abad, Juan Carlos
14
Kumar, Vikas
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Sreejesh, S.
14
Vrontis, Demetris
14
Zarantonello, Lia
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Paul, Justin
13
Rahman, Zillur
13
Romaniuk, Jenni
13
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Journal of retailing and consumer services
7
Journal of business research : JBR
3
International journal of hospitality management
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
International journal of business excellence
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
31
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
8
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
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