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subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~person:"Paetz, Friederike"
~person:"Pohl, Alexander"
~subject:"Market entry"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Market entry
Konsumentenverhalten
89
Advertising effects
24
Werbewirkung
24
Theorie
20
Theory
20
Advertising
15
Deutschland
15
Germany
15
Werbung
14
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12
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12
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8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
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7
Brand management
7
Markenartikel
7
Markenführung
7
Relationship marketing
7
Emotion
6
Preismanagement
6
Pricing strategy
6
Customer service
5
Decision theory
5
Entscheidungstheorie
5
Innovation diffusion
5
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5
Präferenztheorie
5
Theory of preferences
5
Discrete choice
4
Diskrete Entscheidung
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4
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4
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4
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4
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4
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Language
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German
45
English
45
Author
All
Gierl, Heribert
Paetz, Friederike
Pohl, Alexander
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
81
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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Marketing : ZFP ; journal of research and management
20
Journal of business economics : JBE
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Arbeitspapiere zur Marketingtheorie
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Psychology & marketing
1
Schriften zum Marketing
1
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
89
Other ZBW resources
1
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1
Empirical studies on the impact of booking status on customers' choice behavior in online appointment systems
Kaluza, Isabel
;
Voigt, Guido
;
Paetz, Friederike
- In:
Journal of business economics : JBE
94
(
2024
)
2
,
pp. 187-224
Persistent link: https://www.econbiz.de/10014494674
Saved in:
2
Personality traits as drivers of social preferences : a mixed logit model application
Paetz, Friederike
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 303-332
Persistent link: https://www.econbiz.de/10012496008
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
5
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
6
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
Saved in:
7
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
8
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
9
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
10
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
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