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subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~person:"Sheth, Jagdish N."
~person:"Usman, Osly"
~subject:"Deutschland"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Deutschland
Theorie
Konsumentenverhalten
7
Advertising effects
4
Werbewirkung
4
Customer service
2
Germany
2
Kundenservice
2
Theory
2
Altruism
1
Altruismus
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Complaint management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Einzelhandel
1
Emotion
1
Estimation
1
Experiment
1
Gender
1
Geschlecht
1
Guerilla marketing
1
Guerilla-Marketing
1
Innovation
1
Relationship marketing
1
Retail trade
1
Schätzung
1
Social Marketing
1
Social marketing
1
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Type of publication
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Article
7
Type of publication (narrower categories)
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Aufsatz im Buch
Article in journal
84
Aufsatz in Zeitschrift
84
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
40
Sammelwerk
40
Book section
7
Reprint
3
Aufsatzsammlung
2
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
Hochschulschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Thesis
1
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Language
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English
5
German
2
Author
All
Gierl, Heribert
Sheth, Jagdish N.
Usman, Osly
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
The Routledge companion to consumer behavior
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
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Source
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ECONIS (ZBW)
7
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1
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7
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7
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
3
Ambush-Marketing
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 171-184)
.
2011
Persistent link: https://www.econbiz.de/10009373453
Saved in:
4
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
5
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
6
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
7
Der akzeptierte Wandel
Gierl, Heribert
- In:
Wege des Marketing : Festschrift zum 60. Geburtstag von …
,
(pp. 219-235)
.
1995
Persistent link: https://www.econbiz.de/10001316544
Saved in:
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