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subject:"Consumer behaviour"
~person:"Grabner-Kräuter, Sonja"
~subject:"Markenimage"
~subject:"Private consumption"
~subject:"Relationship marketing"
~type_genre:"Book section"
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Consumer behaviour
Markenimage
Private consumption
Relationship marketing
Konsumentenverhalten
6
Confidence
3
E-commerce
3
Electronic Commerce
3
Vertrauen
3
Beziehungsmarketing
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
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Theorie
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Theory
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Austria
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Electronic Banking
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Electronic banking
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Europa
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Europe
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Handelsmarketing
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Innovation adoption
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Innovationsakzeptanz
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Internet
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Internet marketing
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Lieferantenmanagement
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Mobile Marketing
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Mobile marketing
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Online retailing
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Online-Handel
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Grabner-Kräuter, Sonja
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Bruhn, Manfred
11
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Hadwich, Karsten
9
Hill, Ronald Paul
9
Kirchgeorg, Manfred
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Schramm-Klein, Hanna
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Hennigs, Nadine
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Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
Cutting edge international research
1
Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
1
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ECONIS (ZBW)
6
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Customer engagement behavior : interacting with companies and brands on Facebook
Bitter, Sofie
;
Grabner-Kräuter, Sonja
- In:
The changing roles of advertising : [extended versions …
,
(pp. 3-17)
.
2013
Persistent link: https://www.econbiz.de/10009773069
Saved in:
2
Building consumer trust in online markets
Grabner-Kräuter, Sonja
- In:
Business ethics and the electronic economy
,
(pp. 223-236)
.
2011
Persistent link: https://www.econbiz.de/10009012749
Saved in:
3
Assessing the probability of Internet banking adoption
Grabner-Kräuter, Sonja
;
Breitenecker, Robert
- In:
Cutting edge international research
,
(pp. 267-282)
.
2010
Persistent link: https://www.econbiz.de/10003985197
Saved in:
4
Building consumer trust in online markets
Grabner-Kräuter, Sonja
- In:
Business ethics and the electronic economy : with 4 tables
,
(pp. 223 - 236)
.
2004
Persistent link: https://www.econbiz.de/10014554998
Saved in:
5
Die Bedeutung von Vertrauen im elekronischen Handel
Grabner-Kräuter, Sonja
-
2002
Persistent link: https://www.econbiz.de/10001699245
Saved in:
6
Konsumentenverhalten Online - Ansatzpunkte für eine Integration des Internet in das Handelsmarketing
Grabner-Kräuter, Sonja
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 311-329)
.
2000
Persistent link: https://www.econbiz.de/10001495811
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