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subject:"Consumer behaviour"
~person:"Guzman, Francisco"
~person:"Japutra, Arnold"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Brand management
50
Markenführung
50
Brand image
39
Markenimage
39
Konsumentenverhalten
37
Brand
26
Markenartikel
26
Beziehungsmarketing
21
Relationship marketing
21
Brand equity
7
Personality psychology
7
Persönlichkeitspsychologie
7
Brand loyalty
6
Advertising effects
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer satisfaction
5
Designation of origin
5
Herkunftsbezeichnung
5
Internet marketing
5
Kundenzufriedenheit
5
Online-Marketing
5
Advertising
4
Brand attachment
4
International marketing
4
Internationales Marketing
4
Markentreue
4
Social Web
4
Social web
4
Werbung
4
Brand authenticity
3
Brand experience
3
Brand love
3
Brand personality
3
Branding
3
Confidence
3
Customer integration
3
Destination management
3
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Undetermined
35
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Article
36
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2
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Article in journal
37
Aufsatz in Zeitschrift
37
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
38
Author
All
Guzman, Francisco
Japutra, Arnold
Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
18
Dens, Nathalie
17
MacInnis, Deborah J.
17
Romaniuk, Jenni
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Huber, Frank
16
Khan, Imran
15
Valette-Florence, Pierre
15
Bauer, Hans H.
14
Burmann, Christoph
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Park, C. Whan
14
Sreejesh, S.
14
Casidy, Riza
13
Christodoulides, George
13
Esch, Franz-Rudolf
13
Paul, Justin
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Published in...
All
The journal of product & brand management
9
Journal of business research : JBR
8
Journal of retailing and consumer services
3
Journal of strategic marketing
3
International marketing review
2
The journal of consumer marketing
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of market research
1
Journal of Product and Brand Management Ser.
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
38
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1
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10
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38
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
4
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
5
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
8
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
9
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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