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subject:"Consumer behaviour"
~person:"Hennigs, Nadine"
~person:"Rock, Bram de"
~person:"Sheth, Jagdish N."
~subject:"Behaviour"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Behaviour
Konsumentenverhalten
7
Luxury goods
3
Luxusgüter
3
Brand image
2
Deutschland
2
Germany
2
Markenimage
2
Social Web
2
Social web
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Cluster analysis
1
Clusteranalyse
1
EU countries
1
EU-Staaten
1
Ehrenamtliche Arbeit
1
Markenartikel
1
Market research
1
Marketing
1
Marktforschung
1
Motivation
1
Open Source
1
Open source
1
Partial least squares
1
Partielle kleinste Quadrate
1
Perception
1
Product counterfeiting
1
Produktpiraterie
1
Relationship marketing
1
Standardisierung
1
Standardization
1
Structural equation model
1
Strukturgleichungsmodell
1
Target group
1
Voluntary work
1
Wahrnehmung
1
Web analytics
1
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Type of publication
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Article
7
Type of publication (narrower categories)
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Aufsatz im Buch
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
42
Sammelwerk
42
Article in journal
39
Aufsatz in Zeitschrift
39
Arbeitspapier
35
Working Paper
35
Graue Literatur
33
Non-commercial literature
33
Book section
7
Aufsatzsammlung
4
Reprint
3
Festschrift
1
Handbook
1
Handbuch
1
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1
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1
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1
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Language
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English
6
German
1
Author
All
Hennigs, Nadine
Rock, Bram de
Sheth, Jagdish N.
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
14
Bauer, Hans H.
12
Spiller, Achim
12
Diehl, Sandra
11
Enneking, Ulrich
10
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Fournier, Susan
9
Hill, Ronald Paul
9
Scherhorn, Gerhard
9
Schröder, Hendrik
9
Diller, Hermann
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Grabner-Kräuter, Sonja
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Published in...
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Luxury marketing : a challenge for theory and practice
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The Routledge companion to consumer behavior
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Source
All
ECONIS (ZBW)
7
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1
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7
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date (oldest first)
1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
Saved in:
3
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
4
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
5
Consumer culture : literature review
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Behrens, Stefan
; …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 72-99)
.
2013
Persistent link: https://www.econbiz.de/10009720268
Saved in:
6
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
7
Motive des Konsumentenengagements im Open Source-Marketing
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 231-248)
.
2008
Persistent link: https://www.econbiz.de/10003652485
Saved in:
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