Consumer culture : literature review
Year of publication: |
2013
|
---|---|
Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Behrens, Stefan ; Rodríguez Santos, María Carmen ; Pertejo, Ana R. |
Published in: |
Consumption culture in Europe : insight into the beverage industry. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-2857-1. - 2013, p. 72-99
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Standardisierung | Standardization | Bibliometrie | Bibliometrics | EU-Staaten | EU countries |
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