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subject:"Consumer behaviour"
~person:"Ko, Eunju"
~person:"Vrontis, Demetris"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Advertising effects
Customer satisfaction
Konsumentenverhalten
85
Brand management
34
Markenführung
34
Beziehungsmarketing
21
Fashion
21
Luxury goods
21
Luxusgüter
21
Mode
21
Relationship marketing
21
Brand image
19
Markenimage
19
Internet marketing
16
Online-Marketing
16
Brand
15
Markenartikel
14
Social Web
14
Social web
14
Marketing management
13
Marketingmanagement
13
Customer value
9
Kundenwert
9
purchase intention
7
Kundenzufriedenheit
6
South Korea
6
Sportmarketing
6
Sports marketing
6
Südkorea
6
Einzelhandel
5
Football
5
Fußball
5
Nachhaltiger Konsum
5
Professional sports
5
Profisport
5
Retail trade
5
Sustainable consumption
5
Textile distribution
5
Textilhandel
5
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Online availability
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Undetermined
56
Free
2
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Article
Book / Working Paper
7
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Article in journal
84
Aufsatz in Zeitschrift
84
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
85
Author
All
Ko, Eunju
Vrontis, Demetris
Han, Heesup
113
Mattila, Anna S.
97
Gierl, Heribert
77
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
70
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Herrmann, Andreas
59
Septianto, Felix
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Laroche, Michel
51
Pelsmacker, Patrick de
50
Hollebeek, Linda D.
48
Walsh, Gianfranco
48
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Foxall, Gordon R.
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
38
Verhoef, Peter C.
37
Kim, Seongseop
36
Park, Jungkun
36
Wong, IpKin Anthony
36
Dens, Nathalie
35
Eisend, Martin
35
Guido, Gianluigi
35
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Published in...
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Journal of business research : JBR
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
Global business & economics review
4
Journal of transnational management : the official journal of the International Management Development Association
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
International journal of technology marketing : IJTMkt
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Cross-cultural buyer behavior
1
Ekonomski pregled
1
European journal of cross-cultural competence and management
1
International journal of consumer studies
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
International marketing review
1
Journal of Asia Business Studies
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international management
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Social and environmental issues in advertising
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
1
World review of entrepreneurship, management and sustainable development
1
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Source
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ECONIS (ZBW)
85
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1
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10
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85
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date (oldest first)
1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
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