//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~person:"Malthouse, Edward C."
~person:"Posselt, Erich"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
6
Markenführung
6
Konsumentenverhalten
5
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Relationship marketing
2
Brand image
1
Customer satisfaction
1
Emotional branding
1
Emotionale Werbung
1
Internet marketing
1
Kundenzufriedenheit
1
Markenimage
1
Online-Marketing
1
Psychology of advertising
1
Social change
1
Sozialer Wandel
1
Werbepsychologie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
5
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
3
English
2
Author
All
Malthouse, Edward C.
Posselt, Erich
Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Sternthal, Brian
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
De Canio, Francesca
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Iacobucci, Dawn
2
Jiménez Sánchez, Álvaro
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
Marino, Vittoria
2
Martinelli, Elisa
2
Maslowska, Ewa
2
McCarthy, Michael S.
2
McColl, Julie
2
more ...
less ...
Published in...
All
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Bridging the gap between advertising academia and practice
1
Handbook of research on customer engagement
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
2
How customers engage with brands : a new framework
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Bridging the gap between advertising academia and practice
,
(pp. 231-243)
.
2017
Persistent link: https://www.econbiz.de/10011540381
Saved in:
3
Was das Markenumfeld verändert
Posselt, Erich
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 1-21)
.
2016
Persistent link: https://www.econbiz.de/10011487704
Saved in:
4
Fallbeispiele
Posselt, Erich
;
Luckas, Manfred
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 23-46)
.
2016
Persistent link: https://www.econbiz.de/10011487706
Saved in:
5
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->