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subject:"Credibility"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
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Credibility
Beziehungsmarketing
Celebrity endorsement
13
Celebrity-Werbung
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Advertising effects
9
Consumer behaviour
9
Konsumentenverhalten
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Werbewirkung
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Brand management
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Social web
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Gabler Edition Wissenschaft
Journal of retailing and consumer services
Journal of business research : JBR
7
Psychology & marketing
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Journal of promotion management : innovations in planning and applied research
4
Global business review
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
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The journal of product & brand management
2
Tourism management perspectives : TMP
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian African journal of economics and econometrics
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
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Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global marketing strategies for the promotion of luxury goods
1
IIMB management review
1
Information technology & tourism
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail and distribution management
1
International journal of sport management and marketing : IJSMM
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International review on public and non-profit marketing
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Inventi impact: retailing & consumer services
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JMM : the international journal on media management
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Journal of Islamic marketing : JIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of air transport management
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1
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
2
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
3
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
Saved in:
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