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subject:"Credibility"
~isPartOf:"Journal of destination marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Testimonialwerbung"
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Credibility
Beziehungsmarketing
Celebrity endorsement
11
Celebrity-Werbung
11
Advertising effects
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
8
Social Web
5
Social web
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Brand management
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Internet marketing
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Markenführung
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Online-Marketing
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Identification
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Match-up hypothesis
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Relationship marketing
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Source credibility
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Age group
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Altersgruppe
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Artificial influencer
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Attachment
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Attitudes
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Brand
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Brand extension authenticity
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Brand image
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Business start-up
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Celebrity brand
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Celebrity brand extension
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Celebrity business venture
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Celebrity endorsement effectiveness
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Celebrity endorsements
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Celebrity entrepreneurship
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China
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Computers are social actors
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Ashfaq, Muhammad
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Dhir, Amandeep
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Malik, Garima
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Meng, Tao
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Moharana, Tapas Ranjan
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Mulye, Rajendra
1
Pradhan, Debasis
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Rahman, Kaleel
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Saldanha, Natalya
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Journal of destination marketing & management
Journal of retailing and consumer services
Journal of business research : JBR
7
Psychology & marketing
6
Journal of promotion management : innovations in planning and applied research
4
Global business review
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
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The journal of product & brand management
2
Tourism management perspectives : TMP
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian African journal of economics and econometrics
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
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Corporate reputation review : an international journal
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European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Global marketing strategies for the promotion of luxury goods
1
IIMB management review
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Information technology & tourism
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International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail and distribution management
1
International journal of sport management and marketing : IJSMM
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
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JMM : the international journal on media management
1
Journal of Islamic marketing : JIMA
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of air transport management
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...
Pradhan, Debasis
;
Moharana, Tapas Ranjan
;
Malik, Garima
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014285166
Saved in:
2
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
3
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
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