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subject:"Deutschland"
type_genre:"Handbook"
~person:"Herrmann, Andreas"
~subject:"Marktforschung"
~subject:"Umweltökonomik"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Theory"
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Deutschland
Marktforschung
Umweltökonomik
Theorie
21
Theory
21
Germany
9
Beziehungsmarketing
8
Conjoint analysis
8
Conjoint-Analyse
8
Relationship marketing
8
Market research
6
Product management
5
Produktmanagement
5
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4
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4
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4
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4
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3
Qualitätsmanagement
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2
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English
8
German
5
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Herrmann, Andreas
Bruhn, Manfred
27
Homburg, Christian
23
Pepels, Werner
17
Bauer, Hans H.
14
Ahlert, Dieter
13
Gawel, Erik
12
Hildebrandt, Lutz
12
Zentes, Joachim
12
Baetge, Jörg
11
Endres, Alfred
11
Huber, Frank
11
Nutzinger, Hans G.
10
Hippner, Hajo
9
Kruse, Jörn
9
Martinez-Alier, Juan
9
Schulte, Karl-Werner
9
Wiegard, Wolfgang
9
Achleitner, Ann-Kristin
8
Albach, Horst
8
Albers, Sönke
8
Bonus, Holger
8
Faber, Malte
8
Farmer, Karl
8
Hampicke, Ulrich
8
Meffert, Heribert
8
Wilde, Klaus D.
8
Backhaus, Klaus
7
Beckenbach, Frank
7
Buber, Renate
7
Eichhorn, Peter
7
Franz, Wolfgang
7
Freidank, Carl-Christian
7
Gerke, Wolfgang
7
Günter, Bernd
7
Kirchgässner, Gebhard
7
Rosenstiel, Lutz von
7
Stahmer, Carsten
7
Swoboda, Bernhard
7
Wagner, Franz W.
7
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Published in...
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Conjoint measurement : methods and applications
4
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Gabler-Lehrbuch
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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Source
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
2
On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank
;
Herrmann, Andreas
;
Gustafsson, Anders
- In:
Conjoint measurement : methods and applications
,
(pp. 93-112)
.
2007
Persistent link: https://www.econbiz.de/10003544602
Saved in:
3
Ein Ansatz zur integrativen Marken- und Produktpolitik
Herrmann, Andreas
;
Hoffmann, Nicole
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 257-276)
.
2005
Persistent link: https://www.econbiz.de/10003251299
Saved in:
4
Preisfairness als Schlüssel zur Kundenzufriedenheit
Herrmann, Andreas
;
Huber, Frank
;
Wricke, Martin
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 235-257)
.
2001
Persistent link: https://www.econbiz.de/10001638501
Saved in:
5
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
6
On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank
;
Herrmann, Andreas
;
Gustafsson, Anders
- In:
Conjoint measurement : methods and applications
,
(pp. 183-208)
.
1999
Persistent link: https://www.econbiz.de/10001444700
Saved in:
7
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
8
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
Saved in:
9
Evaluating multidimensional prices in the bundling context
Herrmann, Andreas
;
Wricke, Martin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 237-251)
.
1999
Persistent link: https://www.econbiz.de/10001425135
Saved in:
10
Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
Saved in:
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