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subject:"Deutschland"
~accessRights:"restricted"
~person:"Kim, Sang Jin"
~subject:"Advertising effects"
~subject:"E-learning"
~subject:"Video game"
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Deutschland
Advertising effects
E-learning
Video game
Computerspiel
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Augmented products
1
Beziehungsmarketing
1
Brand collaboration
1
Brand management
1
China
1
Collaboration product attributes
1
Consumption value
1
Customer equity
1
Customer satisfaction
1
Customer value
1
Design innovation
1
Designation of origin
1
Experiment
1
Fashion
1
Game items
1
Herkunftsbezeichnung
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kundenwert
1
Kundenzufriedenheit
1
Markenführung
1
Market research
1
Marktforschung
1
Mode
1
Motivation
1
New product development
1
Online game
1
Online games
1
Perceived value
1
Product design
1
Product quality
1
Produktentwicklung
1
Produktgestaltung
1
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4
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Kim, Sang Jin
Sreejesh, S.
7
Vashisht, Devika
6
Harviainen, J. Tuomas
5
Allal-Chérif, Oihab
4
Breuer, Markus
4
Dwivedi, Yogesh Kumar
4
Ghosh, Tathagata
4
Görlich, Daniel
4
Ponnet, Koen
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Ward, Michael R.
4
Choi, Jeonghye
3
Evans, Nathaniel J.
3
Hennig-Thurau, Thorsten
3
Houston, Mark B.
3
Hwang, Yongjin
3
Kim, Kyung Hoon
3
Ko, Yong Jae
3
Russell-Bennett, Rebekah
3
Scholz, Tobias M.
3
Yoo, Byungjoon
3
Abrate, Graziano
2
Ante, Lennart
2
Barczak, Gloria
2
Borcke, Yorck von
2
Buhalis, Dimitrios
2
Butcher, Luke
2
Casper, Steven
2
Cauberghe, Veroline
2
Cheng, Zhang
2
Choi, Yung Kyun
2
Chovancová, Miloslava
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Das, Subhankar
2
Ding Hooi Ting
2
Drennan, Judy
2
Dubbels, Brock Randall
2
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Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
4
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
3
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
4
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
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