Role of user-created programs in online game consumer behavior
Year of publication: |
June 2016
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Authors: | Kim, Sang Jin ; Kim, Kyung Hoon ; Lee, Chang Han |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 3, p. 217-226
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Subject: | Motivation | experience | satisfaction | achievement goal theory | online game value co-creation | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Experiment | Kundenzufriedenheit | Customer satisfaction |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2016.1174538 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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